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Strategies for Generating e-Business Returns on Investment by Namchul Shin (Hardcover, 2004)

About this product

About this product

Product Information

Companies invest in e-business and its supporting technology for their e-business initiatives. E-business applications such as supply chain management and customer relationship management improve transaction efficiency and scope economies as well as promoting new product and service offerings and close customer relationships. However, it is difficult for companies to capture these benefits as economic value or profits. Many companies launching e-businesses have not been successful at creating economic value. To justify continued expenditures, it may be necessary for IT managers to move beyond simply demonstrating the benefits of technology and objectively demonstrate the increase in economic value these technologies can produce. To create value from e-business, companies may have to develop appropriate strategies or unique value propositions to complement their e-business investments. This book presents a group of studies that yield significant new insights into the creation of e-business value.

Product Identifiers

Publisher
IGI Global
ISBN-13
9781591404170
eBay Product ID (ePID)
96533898

Product Key Features

Book Title
Strategies for Generating E-Business Returns on Investment
Author
Namchul Shin
Format
Hardcover
Language
English
Topic
Computer Science, Business
Publication Year
2004
Type
Textbook

Additional Product Features

Title_Author
Namchul Shin
Country/Region of Manufacture
United States

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