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The Rise of Brands by Liz Moor (Hardcover, 2007)

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By Liz Moor. 'Matt Soar, Concordia University, Canada. --Matt Soar, Concordia University, Canada. Author Liz Moor. Table of Contents. Format Hardcover. Also available in paperback, 9781845203849 GBP16.99 (October, 2007).

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Product Information

Brands and logos are all around us - from the clothes we wear and the objects we buy, to the advertisements which cover our cities and the celebrities created by the media. We regard the brand as a new phenomenon, something born with the consumer society, but branding was born with civilization, its earliest examples dating to the Roman Empire.Branding is now a growing industry, applied not only to commodities but to charities, cities, the worlds of sport and entertainment, even government initiatives. Such is the ubiquity and power of branding that it is increasingly taken as a sign of the commodification of everyday life and the rapacity of corporate power. Examining the brand in history, the growth of national and global brands, the changing approaches of the branding industry and the exploration of new spaces for advertising, The Rise of Brands analyses exactly how brands develop and operate in contemporary society.

Product Identifiers

Publisher
Bloomsbury Publishing PLC
ISBN-13
9781845203832
eBay Product ID (ePID)
96542495

Product Key Features

Author
Liz Moor
Publication Name
The Rise of Brands
Format
Hardcover
Language
English
Subject
Sociology
Publication Year
2007
Type
Textbook
Number of Pages
192 Pages

Dimensions

Item Height
234mm
Item Width
156mm

Additional Product Features

Title_Author
Liz Moor
Country/Region of Manufacture
United Kingdom

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The Rise of Brands by Liz Moor (Hardcover, 2007)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Adult Learning & University

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Aradale: The Making of a Haunted Asylum by Nathaniel Buchanan, David Waldron, Sharn Waldron (Paperback, 2020)

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The Personal MBA 10th Anniversary Edition by Josh Kaufman (Paperback, 2020)

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