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Consumer Behaviour in Sport and Events: Marketing Action by Daniel Funk (English - Picture 1 of 1

Consumer Behaviour in Sport and Events by Heath McDonald, Kostas Alexandris, Daniel Funk (Paperback, 2008)

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Chapter 1. Chapter 5. Sport Awareness Chapter 6. Sport Allegiance Chapter 9. Chapter 10. Administrative Services 11. Facilities and Support Services 12. Special Events and Services.

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Product Information

Consumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and environmental benefits of sport events, the challenge for marketers is to understand the complexity of sport and event participation. Through a heightened understanding of consumer behaviour, marketers are able to develop communication strategies to enhance the experience, while identifying key elements of the consumer's decision-making process. This book provides students and industry professionals with the knowledge and skills necessary to meet the current marketing challenges facing professionals working in the sport and event industries. This comprehensive text covers a wide range of determinants that influence both active recreation and passive spectator participation, and offers the reader: A detailed understanding of the personal, psychological and environmental factors that influence sport and event related consumer behaviour A basis for the development of marketing actions useful in sport and related business, community and government sectors A comprehensive understanding of how individuals associate themselves with sport and event products and services A quick and simple segmentation tool to guide discussion of marketing actions and strategies for four stages of involvement with sport and events A comprehensive events checklist to help understand marketing actions related to the development, promotion and delivery of a sport event. Sport and event consumer behaviour is a rapidly growing area of interest and this book is considered a valuable resource for those involved in the sport and events industries from students to marketers to academics.

Product Identifiers

Publisher
Taylor & Francis Ltd
ISBN-13
9780750686662
eBay Product ID (ePID)
96543311

Product Key Features

Author
Heath McDonald, Kostas Alexandris, Daniel Funk
Publication Name
Consumer Behaviour in Sport and events
Format
Paperback
Language
English
Subject
Marketing, Business
Publication Year
2008
Type
Textbook
Number of Pages
272 Pages

Dimensions

Item Height
229mm
Item Width
152mm
Item Weight
386g

Additional Product Features

Title_Author
Kostas Alexandris, Daniel Funk, Heath McDonald
Country/Region of Manufacture
United Kingdom

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Picture 1 of 1

Consumer Behaviour in Sport and Events by Heath McDonald, Kostas Alexandris, Daniel Funk (Paperback, 2008)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Adult Learning & University

Havard's Nursing Guide to Drugs by Adriana P. Tiziani (Paperback, 2021)

Australian Native Bee Book: Keeping Stingless Bee Hives for Pets, Pollination and Sugarbag Honey by Tim Heard (Paperback, 2015)

The Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by Adam Grubb, Annie Raser-Rowland (2012, Paperback)

Permaculture: A Designer's Manual by Bill Mollison (Hardcover, 1988)

A guide to the Project Management Body of Knowledge (PMBOK guide) and the Standard for project management by Project Management Institute (Paperback, 2021)

Field Guide to Australian Fungi by Bruce Fuhrer (Paperback, 2011)

In-Basket Case Studies by Guy Adamson (Paperback, 1986)

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