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A Master Class in Brand Planning: The Timeless Works of Stephen King by Judie Lannon, Merry Baskin (Hardcover, 2007)

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AU $129.00
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About the Book: How it Happened. About the Contributors. PART I: PLANNING: ROLE AND STRUCTURE. 1 Who Do You Think You Are?. (Malcolm White). 1.1 The Anatomy of Account Planning (Stephen King). 1.2 The Origins of Account Planning (John Treasure).