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Whatever You Think, Think the Opposite by Paul Arden (English) Paperback Book - Picture 1 of 1

Whatever You Think, Think the Opposite by Paul Arden (Paperback, 2006)

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'Brilliant, bad, charming, irascible and totally off the wall, Paul Arden is an original with extraordinary drive and energy, blessed with a creative genius allied to a kind of common sense that just isn't, well, common' Roger Kennedy, Saatchi & SaatchiPaul Arden spent 14 years as the Executive Creative Director at Saatchi & Saatchi.