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Marketing Communications: 2004-2005 by Graham Hughes, Chris Fill (Paperback, 2004)

About this product

About this product

Product Information

Elsevier/Butterworth-Heinemanns 2004-2005 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant, ensuring it is the definitive companion to this years CIM marketing course. Each Coursebook is accompanied by access to MARKETINGONLINE (www marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: * Annotate, customise and create personally tailored notes using the electronic version of the Coursebook * Receive regular tutorials on key topics from Marketing Knowledge * Search the Coursebook online for easy access to definitions and key concepts * Access the glossary for a comprehensive list of marketing terms and their meanings

Product Identifiers

Publisher
Taylor & Francis Ltd
ISBN-13
9780750661928
eBay Product ID (ePID)
96787873

Product Key Features

Author
Graham Hughes, Chris Fill
Publication Name
Marketing Communications: 2004-2005
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2004
Type
Textbook
Number of Pages
288 Pages

Dimensions

Item Height
297mm
Item Width
210mm

Additional Product Features

Title_Author
Chris Fill, Graham Hughes
Series Title
Cim Coursebook
Country/Region of Manufacture
United Kingdom

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