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Marketing Social Change : Changing Behavior to Promote Health, Social Development, and the Environment by Alan R. Andreasen (1995, Hardcover)
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The world is faced with a daunting array of social problems and has limited resources with which to combat them. Why must these innocent children die from diseases that we know how to cure?. This successful approach is based on Alan R. Andreasen's more than twenty years' experience of consulting, teaching, and research with social marketing programs around the world.
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About this product
Product Identifiers
PublisherWiley & Sons, Incorporated, John
ISBN-100787901377
ISBN-139780787901370
eBay Product ID (ePID)96827738
Product Key Features
Number of Pages368 Pages
Publication NameMarketing Social Change : Changing Behavior to Promote Health, Social Development, and the Environment
LanguageEnglish
Publication Year1995
SubjectPublic Health, Public Affairs & Administration, Sociology / General, General
TypeTextbook
AuthorAlan R. Andreasen
Subject AreaHealth & Fitness, Medical, Social Science, Political Science
FormatHardcover
Dimensions
Item Height1.2 in
Item Weight22.8 Oz
Item Length9.1 in
Item Width6.4 in
Additional Product Features
Intended AudienceScholarly & Professional
