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Storytelling: Branding in Practice by Klaus Fog, Stephen Blanchette, Philip Munch, Christian Budtz (Hardcover, 2010)

About this product

About this product

Product Information

Must-read for managers on a powerful branding tool of the future. Up-to-date cases from the business world, plenty of illustrations and easy-to-use tools. Recommended by managers of top international firms. Covers both the internal and external benefits of storytelling for a business company. Danish version sold more than 2000 copies.

Product Identifiers

Publisher
Springer-Verlag Berlin and Heidelberg Gmbh & Co. Kg
ISBN-13
9783540883487
eBay Product ID (ePID)
96895537

Product Key Features

Author
Klaus Fog, Stephen Blanchette, Philip Munch, Christian Budtz
Publication Name
Storytelling: Branding in Practice
Format
Hardcover
Language
English
Subject
Marketing
Publication Year
2010
Type
Textbook
Number of Pages
254 Pages

Dimensions

Item Height
240mm
Item Width
168mm
Item Weight
780g

Additional Product Features

Title_Author
Stephen Blanchette, Philip Munch, Klaus Fog, Christian Budtz
Country/Region of Manufacture
Germany

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