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A Framework for Marketing Management by Kevin Lane Keller, Philip Kotler (2015, Paperback)

About this product

About this product

Product Information

For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Keller's 15th Edition of Marketing Management, a comprehensive look at marketing strategy. The book's efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases. The 6th Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.

Product Identifiers

Publisher
Pearson Education Limited
ISBN-13
9781292093147
eBay Product ID (ePID)
209326854

Product Key Features

Author
Kevin Lane Keller, Philip Kotler
Publication Name
A Framework for Marketing Management, Global Edition
Format
Paperback
Language
English
Subject
Management, Marketing
Publication Year
2015
Type
Textbook
Number of Pages
352 Pages

Dimensions

Item Height
230mm
Item Width
190mm
Item Weight
561g

Additional Product Features

Title_Author
Philip Kotler, Kevin Keller
Country/Region of Manufacture
United Kingdom

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