Picture 1 of 1
Stock photo
Picture 1 of 1
Stock photo
A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius by Jack Trout (Hardcover, 2002)
Price:
AU $79.45
Free postage
Returns:
30-day returns. Buyer pays for return postage.
Condition:
Savage press coverage, warring boards, and a distrustful public are putting more pressure than ever on CEOs to perform at every level-including tough marketing calls they might not have the background to make.