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A Short Guide to Reputation Risk by Garry Honey (Paperback, 2009)
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Does your organization have a good or bad reputation, and who takes responsibility for it? Whether viewed as an intangible asset or potential liability, damage to reputation can be costly. In the private sector loss of investor confidence can dent corporate value; in the public sector loss of public trust can lead to political change. How can anyone protect reputation from damage?
- Buy It NowA Short Guide to Reputation Risk (Short Guides to Business Risk) by Honey, Garry
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About this product
Product Information
Does your organization have a good or bad reputation, and who takes responsibility for it? Whether viewed as an intangible asset or potential liability, damage to reputation can be costly. In the private sector loss of investor confidence can dent corporate value; in the public sector loss of public trust can lead to political change. How can anyone protect reputation from damage?Product Identifiers
PublisherTaylor & Francis Ltd
ISBN-139780566089954
eBay Product ID (ePID)95740309
Product Key Features
Publication NameA Short Guide to Reputation Risk
SubjectMarketing
Publication Year2009
TypeTextbook
FormatPaperback
LanguageEnglish
AuthorGarry Honey
Number of Pages130 Pages
Dimensions
Item Height216 mm
Item Weight454 g
Item Width138 mm
Additional Product Features
Country/Region of ManufactureUnited Kingdom
Title_AuthorGarry Honey
Series TitleShort Guides to Business Risk
