This book attempts to link some of the recent advances in crowdsourcing with advances in innovation and management. It contributes to the literature in several ways. First, it provides a global definition, insights and examples of this managerial perspective resulting in a theoretical framework. Second, it explores the relationship between crowdsourcing and technological innovation, the development of social networks and new behaviors of Internet users. Third, it explores different crowdsourcing applications in various sectors such as medicine, tourism, information and communication technology (ICT), and marketing. Fourth, it observes the ways in which crowdsourcing can improve production, finance, management and overall managerial performance. Crowdsourcing, also known as massive outsourcing or voluntary outsourcing, is the act of taking a job or a specific task usually performed by an employee of a company or contractors, and outsourcing it to a large group of people or a community (crowd or mass) via the Internet, through an open call. The term was coined by Jeff Howe in a 2006 issue of Wired magazine. It is being developed in different sciences (i.e., medicine, engineering, ICT, management) and is used in the most successful companies of the modern era (i.e., Apple, Facebook, Inditex, Starbucks). The developments in crowdsourcing has theoretical and practical implications, which will be explored in this book. Including contributions from international academics, scholars and professionals within the field, this book provides a global, multidimensional perspective on crowdsourcing.
Product Identifiers
Publisher
Springer International Publishing Ag
ISBN-13
9783319183404
eBay Product ID (ePID)
214516753
Product Key Features
Author
Ignacio Gil-Pechuan, SOFIA Estelles-Miguel, Fernando J. Garrigos-Simon
Publication Name
Advances in Crowdsourcing
Format
Hardcover
Language
English
Subject
Technology, Computer Science, Management, Business
Publication Year
2015
Type
Textbook
Number of Pages
183 Pages
Dimensions
Item Height
235mm
Item Width
155mm
Item Weight
4144g
Additional Product Features
Country/Region of Manufacture
Switzerland
Editor
Fernando J. Garrigos-Simon, SOFIA Estelles-Miguel, Ignacio Gil-Pechuan
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