Advertising Creative: Strategy, Copy, and Design by Jean M. Grow, Thomas B. Altstiel (Paperback, 2016)
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Author: Thomas (Tom) B. Altstiel; Jean M. Grow. In thisFourth Edition, Altstiel and Grow take a deeper dive into the exploration of digital technology and its implications for the industry, as they expose the pervasive changes experienced across the global advertising landscape.