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Advertising and Anthropology: Ethnographic Practice and Cultural Perspectives by Robert J. Morais, Timothy de Waal Malefyt (Hardback, 2012)

About this product

Product Information

Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings. The chapters reflect the authors' extensive lived experienced as professionals in the advertising business and marketing research industry. Essays analyze internal agency and client meetings, competitive pressures and professional relationships and include multiple case studies. The authors describe the structure, function and process of advertising agency work, the mediation and formation of creativity, the centrality of human interactions in agency work, the production of consumer insights and industry ethics. Throughout the book, the authors offer concrete advice for practitioners. Advertising and Anthropology is written by anthropologists for anthropologists as well as students and scholars interested in advertising and related industries such as marketing, marketing research and design.

Product Identifiers

Publisher
Berg Publishers, Bloomsbury Publishing PLC
ISBN-10
0857852019
ISBN-13
9780857852014
eBay Product ID (ePID)
115790140

Product Key Features

Author
Robert J. Morais, Timothy De Waal Malefyt
Format
Hardback
Language
English
Subject
Sociology & Anthropology: Professional
Type
Textbook

Dimensions

Weight
457g
Height
234mm
Width
156mm

Additional Product Features

Place of Publication
London
Author Biography
Timothy de Waal Malefyt is Visiting Associate Professor at the Center for Positive Marketing, School of Business, Fordham University, New York. Robert J. Morais is a Principal of Weinman Schnee Morais Inc., a marketing research firm in New York, USA.
Date of Publication
01/09/2012
Country of Publication
United Kingdom
Genre
Sociology & Anthropology: Professional

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Advertising and Anthropology: Ethnographic Practice and Cultural Perspectives by Robert J. Morais, Timothy de Waal Malefyt (Hardback, 2012)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Adult Learning & University

Permaculture: A Designer's Manual by Bill Mollison (Hardcover, 1988)

Australian Native Bee Book: Keeping Stingless Bee Hives for Pets, Pollination and Sugarbag Honey by Tim Heard (Paperback, 2015)

The Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by Adam Grubb, Annie Raser-Rowland (2012, Paperback)

In-Basket Case Studies by Guy Adamson (Paperback, 1986)

Empire of the Summer Moon: Quanah Parker and the Rise and Fall of the Comanches, the Most Powerful Indian Tribe in American History by S.C. Gwynne (Paperback, 2011)

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A guide to the Project Management Body of Knowledge (PMBOK guide) and the Standard for project management by Project Management Institute (Paperback, 2021)

Save on Adult Learning & University

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