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Advertising as Multilingual Communication by H. Kelly-Holmes (Paperback, 2004)

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About this product

Product Information

Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational consumer base, advertising language takes on new 'multilingual' features. The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.

Product Identifiers

Publisher
Palgrave Macmillan
ISBN-13
9780230217065
eBay Product ID (ePID)
94480898

Product Key Features

Subject Area
Religious Sociology
Author
H. Kelly-Holmes
Publication Name
Advertising As Multilingual Communication
Format
Paperback
Language
English
Subject
Marketing, Business
Publication Year
2004
Type
Study Guide
Number of Pages
206 Pages

Dimensions

Item Height
216mm
Item Width
140mm
Item Weight
291g

Additional Product Features

Title_Author
H. Kelly-Holmes
Country/Region of Manufacture
United Kingdom

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