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At the Picture Show: Small Town Audiences and the Creation of Movie Fan Culture by Kathryn H. Fuller (Paperback, 2001)

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Fuller suggests that fan magazines helped to reduce the distinctions between rural and urban moviegoers and created a nationwide popular culture of film consumption. Consider it must reading for popular culture and film studies aficionados.

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The motion picture industry in its earliest days seemed as ephemeral as the flickering images it produced. Considered an amusement fad even by their exhibitors, movies nevertheless spread quickly from big-city vaudeville houses to towns and rural communities across the nation. Small-town audiences, looking for more than the lurid melodramas and slapstick comedies popular in cities, often lined up to see films with conservative and educational themes: scenic panoramas, biblical tableaux, newsreels and manufacturing scenes. In this social history of the cinema during the silent-film era, Kathryn H. Fuller charts the gradual homogenization of a diverse American movie audience as itinerant shows gave way first to nickelodeon theatres and then to more luxurious picture palaces. Fuller suggests that fan magazines helped to reduce the distinctions between rural and urban moviegoers and created a nationwide popular culture of film consumption. Analyzing the articles, advertisements and letters in such publications as Motion Picture Story Magazine and Photoplay , Fuller shows that these fan magazines - which initially catered to adult readers -shifted their focus by the late 1910s to young women who, entranced by Hollywood glamour, eagerly bought products endorsed by the stars. Although the transformation of the movies into big-time entertainment had multiple sources, Fuller argues that ultimately the maturation of the film industry depended on the support of both urban and rural middle-class audiences. Providing the fullest portrait to date of the small-town audience's changing habits and desires, At the Picture Show demonstrates for the first time how a fan culture emerged in the United States and enriches our understanding of mass media's relationship to early 20th-century American society.

Product Identifiers

Publisher
University of Virginia Press
ISBN-13
9780813920825
eBay Product ID (ePID)
96519252

Product Key Features

Author
Kathryn H. Fuller
Publication Name
At the Picture Show: Small Town Audiences and the Creation of Movie Fan Culture
Format
Paperback
Language
English
Subject
Anthropology, History
Publication Year
2001
Type
Textbook
Number of Pages
272 Pages

Additional Product Features

Title_Author
Kathryn H. Fuller
Country/Region of Manufacture
United States

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Picture 1 of 1

At the Picture Show: Small Town Audiences and the Creation of Movie Fan Culture by Kathryn H. Fuller (Paperback, 2001)

About this product

Product Information

Product Identifiers

Product Key Features

Additional Product Features

Best Selling in Adult Learning & University

Polyvagal Exercises for Safety and Connection: 50 Client-Centered Practices by Deb Dana (Paperback, 2020)

Save on Adult Learning & University

Ford Falcon EF, EL/Fairlane NF, NL/LTD DF, DL 1994-1998 Haynes Workshop Manual

Netter Atlas of Human Anatomy: Classic Regional Approach

Michael Price Nick Vandome Windows 11 for Seniors in easy steps (Paperback)

BORN IN 1971?... 1951?BIRTHDAY...Australian Social History....Chrisi, Birthdays

It's Not You: How to Identify and Heal from NARCISSISTIC People by Ramani Durvas

Dr. Robert Melillo Disconnected Kids - Revised and Updated (Paperback)

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