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Ausgewahlte Aspekte Des Digital Branding: Handlungskonzepte Fur Die Digitale Markenfuhrung by Wolfgang Merkle, Ralf T Kreutzer (Paperback, 2015)

About this product

About this product

Product Information

Ralf T. Kreutzer und Wolfgang Merkle stellen Strategien zur Verankerung der digitalen Markenfuhrung im Unternehmen vor. Die steigende Notwendigkeit der digitalen Markenfuhrung wird durch zahlreiche Studien deutlich - jedoch auchdie in deutschen Unternehmen (noch) vorherrschende mangelnde organisatorische Verankerung des Social-Media-Marketings sowie die unzureichende Foerderung zur Bildung von Kompetenzen der internen Stakeholder. Es wird gezeigt, warum die Verantwortung der Markenfuhrung bei den internen Stakeholdern bleiben sollte, wobei Anregungen, Wunsche und Ideen seitens der aktiven Community durchaus Beachtung finden koennen und sollen.

Product Identifiers

Publisher
Springer Gabler
ISBN-13
9783658092092
eBay Product ID (ePID)
212491615

Product Key Features

Author
Wolfgang Merkle, Ralf T Kreutzer
Publication Name
Ausgewahlte Aspekte Des Digital Branding: Handlungskonzepte Fur Die Digitale Markenfuhrung
Format
Paperback
Language
German
Subject
Management, Marketing
Publication Year
2015
Type
Textbook
Number of Pages
46 Pages

Dimensions

Item Height
210mm
Item Width
148mm
Item Weight
86g

Additional Product Features

Title_Author
Ralf T Kreutzer, Wolfgang Merkle
Series Title
Essentials
Country/Region of Manufacture
Germany

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