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B2B Customer Experience: A Practical Guide to Delivering Exceptional CX by Paul Hague, Nicholas Hague (Paperback, 2018)

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By Paul Hague ISBN: 9780749481858. Nick Hague is also a founder of B2B International, having joined his father (Paul) after graduating from Manchester University. Paul Hague is a founder of B2B International.

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Product Information

B2B Customer Experience shows readers how to deliver the very best customer experience (often referred to as CX), within the business-to-business realm. Marketers have long known that emotions are important in driving our experiences, and the subject is now high on the agenda of B2B companies who want to deliver a 'wow' to their customers. Achieving this 'wow' factor helps organizations distinguish themselves from their competition, while simultaneously winning new business and retaining existing clients. B2B Customer Experience is the essential handbook that guides the reader through the process of creating an exceptional customer experience. Intensely practical in its approach, B2B Customer Experience is divided into five parts to walk readers through the journey of planning, mapping, structuring, implementing and controlling an effective customer experience, all bespoke for the B2B environment. Clearly argued and supported by real-world examples, this text will help readers understand critical features including the difference between customer experience, loyalty and inertia; how to use journey maps to establish strengths and weaknesses in an organization, and how to ensure that sales teams are engaged in the customer experience programme. Discussing some of the best known examples of consumer-focused customer experiences from companies such as Zappos, Nordstrom and John Lewis, B2B Customer Experience is the must-have text for any marketing professional working within a B2B environment.

Product Identifiers

Publisher
Kogan Page Ltd
ISBN-13
9780749481858
eBay Product ID (ePID)
17046386714

Product Key Features

Author
Paul Hague, Nicholas Hague
Publication Name
B2b Customer Experience: a Practical Guide to Delivering Exceptional Cx
Format
Paperback
Language
English
Subject
Management, Marketing, Business
Publication Year
2018
Type
Textbook
Number of Pages
248 Pages

Dimensions

Item Height
238mm
Item Width
155mm
Item Weight
380g

Additional Product Features

Title_Author
Paul Hague, Nicholas Hague
Country/Region of Manufacture
United Kingdom

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Picture 1 of 1

B2B Customer Experience: A Practical Guide to Delivering Exceptional CX by Paul Hague, Nicholas Hague (Paperback, 2018)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Adult Learning & University

Australian Guidebook for Structural Engineers by Lonnie Pack (Paperback, 2019)

Eduqas GCSE (9-1) Religious Studies Route B: Catholic Christianity and Judaism by Deirdre Cleary, Andrew Barron, Joy White, Patrick Harrison (Paperback, 2017)

The Ethnic Cleansing of Palestine by Ilan Pappe (Paperback, 2007)

Save on Adult Learning & University

The Australian Native Bee Hive Book: Keeping Stingless Sugarbag OATH Tim Heard

Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by A

Netter Atlas of Human Anatomy: Classic Regional Approach

The Indoctrinated Brain: How to Successfully Fend Off the Global Attack on Your

George Hrabovsky Leonard Susskind Classical Mechanics (Paperback)

Havard's Nursing Guide to Drugs

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