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Basics of International Business by Anoop Rai, James P. Neelankavil (Paperback, 2009)

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Product Information

The field of international business is dynamic, complex, and challenging, vulnerable to fast-breaking events such as economic shifts, political turmoil, and natural disasters. This concise and affordable textbook will help future international business executives acquire the skills to function effectively under these challenging conditions. Basics of International Business incorporates coverage of the ongoing turmoil in the world financial markets. It's designed to familiarize students with the external environments that affect international businesses, to show them how to recognize the processes in identifying potential foreign markets, and to help them understand the functional strategies that can be developed to succeed in this highly competitive environment. The text focuses on 'must-know' core concepts in international business. The concepts, theories, and techniques are organized around seven major topical areas: introduction and overview of international business; environmental variables of culture, politics, and economics; entry strategies for new markets and countries; international trade and foreign direct investments; integration of functional areas; specific functioning areas (marketing, finance, accounting, etc.); global outsourcing and its role in international operations. The text is filled with helpful charts, chapter summaries, exercises, and applied cases. A detailed instructor's manual including course outlines, classroom exercises, and a complete test bank is available to adopters on the MES website.

Product Identifiers

Publisher
Taylor & Francis Ltd
ISBN-13
9780765623928
eBay Product ID (ePID)
96523489

Product Key Features

Author
Anoop Rai, James P. Neelankavil
Publication Name
Basics of International Business
Format
Paperback
Language
English
Subject
Business
Publication Year
2009
Type
Textbook
Number of Pages
496 Pages

Dimensions

Item Height
246mm
Item Width
189mm
Item Weight
862g

Additional Product Features

Title_Author
James P. Neelankavil, Anoop Rai
Country/Region of Manufacture
United Kingdom

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Basics of International Business by Anoop Rai, James P. Neelankavil (Paperback, 2009)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Adult Learning & University

Permaculture: A Designer's Manual by Bill Mollison (Hardcover, 1988)

Australian Native Bee Book: Keeping Stingless Bee Hives for Pets, Pollination and Sugarbag Honey by Tim Heard (Paperback, 2015)

The Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by Adam Grubb, Annie Raser-Rowland (2012, Paperback)

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Botanical Field Guide by Stefan Mager (Fold-out book or chart, 2021)

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The Hundred Years' War on Palestine: A History of Settler Colonial Conquest and Resistance by Rashid I. Khalidi (Paperback, 2020)

Save on Adult Learning & University

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