Why Behaving Like a Girl Can Change Your Life and Grow Your Business Business runs on male standards but women don t advance when men make the rules. It s high time women take charge, and this timely female-specific guide tells you how. As entrepreneurs, women can rely on their distinctive experiences and values to build lives of parity, purpose, passion and prosperity. Anchored by up-to-date reporting and stories of real-life women startups and success, this inspirational call to action includes female-friendly plans and tools to enable women to chart their own futures and pursue lives of satisfaction.