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Big Social Mobile: How Digital Initiatives Can Reshape the Enterprise and Drive Business Results by D. Giannetto (Hardcover, 2015)

About this product

About this product

Product Information

Big Social Mobile shows that big data, along with social and mobile media, can improve enterprise performance significantly, but only when implemented in a holistic fashion. This book offers an integrative process that has helped a wide range of businesses enhance what has traditionally made them unique, resulting in transformative results.

Product Identifiers

Publisher
Palgrave Macmillan
ISBN-13
9781137410399
eBay Product ID (ePID)
208946863

Product Key Features

Author
D. Giannetto
Publication Name
Big Social Mobile: How Digital Initiatives Can Reshape the Enterprise and Drive Business Results
Format
Hardcover
Language
English
Subject
Marketing, Business
Publication Year
2015
Type
Textbook
Number of Pages
240 Pages

Dimensions

Item Height
235mm
Item Width
155mm
Item Weight
547g

Additional Product Features

Title_Author
D. Giannetto
Country/Region of Manufacture
United Kingdom

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