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Boomers 3.0: Marketing to Baby Boomers in Their Third Act of Life by Lawrence R. Samuel (Hardcover, 2017)

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You are buying ONE brand new BOOK Boomers 3.0: Marketing to Baby Boomers in Their Third Act of Life. Author: Samuel, Lawrence R.. Year first published: 2017.

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Capitalizing on what is arguably the most important social phenomenon of our time and place-the aging of America-this book shows organizations how to market specifically to baby boomers in their third act of life. The graying of America is undeniable, with an estimated 10,000 boomers turning 65 every day. But to dismiss the baby boomer generation as a group no longer worth marketing to would be foolish. According to the Census Bureau, in 2029-the year when the last boomer will have turned 65-there will still be more than 61 million boomers, roughly 17 percent of the projected population of the United States. Boomers will still be the wealthiest generation in the United States until at least 2030, according to the Deloitte Center for Financial Services, with their share of net household wealth to peak at 50.2 percent by 2020. Boomers 3.0: Marketing to Baby Boomers in Their Third Act of Life describes how to market to baby boomers from a cultural perspective, specifically addressing the demographic group of baby boomers in their later adulthood-a period that will continue for the next two to three decades. The author uses the term 3.0 to indicate the baby boomers' third phase of life and explains how this third act of life will differ from earlier periods; accordingly, organizations should take a different approach to marketing to them than in the past. This book offers a way to contextualize business objectives within a culturally based, forward-thinking framework that fully leverages the opportunities presented by what is perhaps the biggest and most affluent customer base in history. Readers will be able to use the strategies described to map territories to stake and mine in targeting boomers, create meaningful relationships with individuals in this group, and communicate effectively with boomers to offer them products and services. Identifies the 10 core values of the older middle class (cognitively healthy baby boomers age 52-80) that guide their attitudes and behavior and serve as cultural indicators of how they are likely to spend their time and money in the future Explains how the unique core values and passion points of baby boomers fuel their consumer behavior Offers a unique, intelligent, and forward-thinking cultural analysis Outlines many ways readers can capitalize on the information presented and act on real business opportunities

Product Identifiers

Publisher
ABC-Clio
ISBN-13
9781440857225
eBay Product ID (ePID)
238253277

Product Key Features

Author
Lawrence R. Samuel
Publication Name
Boomers 3.0: Marketing to Baby Boomers in Their Third Act of Life
Format
Hardcover
Language
English
Subject
Advertising, Marketing
Publication Year
2017
Type
Textbook
Number of Pages
186 Pages

Additional Product Features

Title_Author
Lawrence R. Samuel
Country/Region of Manufacture
United States

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Boomers 3.0: Marketing to Baby Boomers in Their Third Act of Life by Lawrence R. Samuel (Hardcover, 2017)

About this product

Product Information

Product Identifiers

Product Key Features

Additional Product Features

Best Selling in School Textbooks & Study Guides

Self-Made Man: My Year Disguised as a Man by Norah Vincent (Paperback, 2006)

The Big Book of Catapult and Trebuchet Plans! by Ron L Toms (Paperback, 2010)

Tracks, Scats and Other Traces: Reissue by Barbara Triggs (Paperback, 2004)

Charles Hanon: The Virtuoso Pianist In Sixty Exercises For The Piano (Book I) by Hal Leonard Corporation (Paperback, 1986)

Step-by-step Drawing Book by Fiona Watt (Paperback, 2014)

Save on School Textbooks & Study Guides

Viktor Schauberger The Water Wizard (Paperback)

Secret Teachings of All Ages: An Encyclopedic Outline of Masonic, Hermetic, Qabb

Powerless: Tiktok Made Me Buy It! an Epic and Sizzling Fantasy Romance Not to Be

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