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Brand Command: Canadian Politics and Democracy in the Age of Message Control by Alex Marland (Paperback, 2017)

About this product

About this product

Product Information

The pursuit of political power is strategic as never before. Ministers, MPs, and candidates parrot the same catchphrases. The public service has become politicized. And decision making is increasingly centralized in the Prime Minister's Office. What is happening to our democracy? To get to the bottom of this, Alex Marland reviewed internal political party files, media reports, and documents obtained through access to information requests, and interviewed Ottawa insiders. He discovered that in the face of rapid changes in communication technology, the infusion of corporate marketing strategies has instilled a culture of centralized political control. At the core of the strategy is brand control; at stake is democracy as we know it.

Product Identifiers

Publisher
University of British Columbia Press
ISBN-13
9780774832045
eBay Product ID (ePID)
232178570

Product Key Features

Author
Alex Marland
Publication Name
Brand Command: Canadian Politics and Democracy in the Age of Message Control
Format
Paperback
Language
English
Subject
Engineering & Technology, Government, Politics
Publication Year
2017
Type
Textbook
Number of Pages
528 Pages

Dimensions

Item Height
229mm
Item Width
152mm

Additional Product Features

Title_Author
Alex Marland
Series Title
Communication, Strategy, and Politics
Country/Region of Manufacture
Canada

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