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Branding Basics for Small Business by Maria Ross (Paperback / softback, 2014)

About this product

About this product

Product Information

In Branding Basics for Small Business, marketing expert Maria Ross shares real-life examples and expert interviews to show how organizations of any size can create a winning brand. Small businesses, start-ups, and n-profits enviously watch the big guys create tribes of loyal followers. How do they do it? What can time and resource-strapped organizations learn from them? The secret is starting with a strong Brand Strategy, which goes far beyond a logo. Brand is your core promise, personality and reason for being. Effective branding is t about how much money you spend but on how clearly and consistently you communicate the right message through everything you do. This book reveals a simple ten-question process to build a strong brand strategy and bring it to life so you can: --Generate buzz and loyalty with the right customers, clients, or dors, --Make smarter, more cost-effective marketing decisions, --Stand out from the crowd and grow your business.

Product Identifiers

Publisher
Norlightspress.Com
ISBN-10
1935254871
ISBN-13
9781935254874
eBay Product ID (ePID)
225102725

Product Key Features

Author
Maria Ross
Format
Trade Paperback (US) ,Unsewn / Adhesive Bound, Paperback
Language
English
Subject
Careers & Success

Additional Product Features

Content Note
Black & White Illustrations
Date of Publication
21/02/2014
Imprint
Norlightspress.Com
Edition Statement
2nd
Country of Publication
United States

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