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Building Your Direct Mail Program: Workbook by Gwyneth J. Lister (Paperback, 2001)
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Building Your Direct Mail Program: Excellence in Fund Raising Workbook Series
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J-B Fund Raising School: Building Your Direct Mail Program 1 by Gwyneth J. Li…
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About this product
Description
- DescriptionThis workbook shows how nprofit organizations can make their direct mail programmes as effective and efficient as possible. It includes suggestions for every step of the direct mail process from who receives the direct mail package through evaluating the results. It provides guidelines for projecting mailing costs and has suggestions for all phases of the direct mail process.
- Author Biography<b>Gwyneth J. Lister</b>, CFRE, is an adjunct faculty member of the University of San Francisco's College of Professional Studies and Indiana University's Fund Raising School. She has worked in the nonprofit field for more than twenty-five years as a development director and executive director, and, since 1987, as director of her consulting firm Accelerated Income Methods (AIM). Lister is a past recipient of the Outstanding Fundraising Executive Award from the National Society of Fund Raising Executives Golden Gate Chapter.
Key Features
- Author(s)Gwyneth J. Lister
- PublisherJohn Wiley & Sons Inc
- Date of Publication20/04/2001
- LanguageEnglish
- FormatPaperback
- ISBN-100787955299
- ISBN-139780787955298
- SubjectManagement & Business: General
- Series TitleJ-B Fund Raising School S.
Publication Data
- Place of PublicationNew York
- Country of PublicationUnited States
- ImprintJossey-Bass Inc.,U.S.
- Content NoteIll.
Dimensions
- Weight361 g
- Width217 mm
- Height278 mm
- Spine8 mm
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