Building Your Direct Mail Program: Workbook by Gwyneth J. Lister (Paperback, 2001)

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Author: Gwyneth J. Lister. Format: Paperback. By purchasing the book from Charlies Chapters Ltd you agree that you are happy to receive a revised edition book. We are here to help. ISBN 13: 9780787955298.

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Description

Description
This workbook shows how nprofit organizations can make their direct mail programmes as effective and efficient as possible. It includes suggestions for every step of the direct mail process from who receives the direct mail package through evaluating the results. It provides guidelines for projecting mailing costs and has suggestions for all phases of the direct mail process.
Author Biography
Gwyneth J. Lister, CFRE, is an adjunct faculty member of the University of San Francisco's College of Professional Studies and Indiana University's Fund Raising School. She has worked in the nonprofit field for more than twenty-five years as a development director and executive director, and, since 1987, as director of her consulting firm Accelerated Income Methods (AIM). Lister is a past recipient of the Outstanding Fundraising Executive Award from the National Society of Fund Raising Executives Golden Gate Chapter.

Key Features

Author(s)
Gwyneth J. Lister
Publisher
John Wiley & Sons Inc
Date of Publication
20/04/2001
Language
English
Format
Paperback
ISBN-10
0787955299
ISBN-13
9780787955298
Subject
Management & Business: General
Series Title
J-B Fund Raising School S.
eBay Product ID (ePID)
96819945

Publication Data

Place of Publication
New York
Country of Publication
United States
Imprint
Jossey-Bass Inc.,U.S.
Content Note
Ill.

Dimensions

Weight
361 g
Width
217 mm
Height
278 mm
Spine
8 mm

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item 1 Building Your Direct Mail Program - Paperback NEW Gwyneth J. List 2008-12-04 -Building Your Direct Mail Program - Paperback NEW Gwyneth J. List 2008-12-04

AU $40.50

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item 2 Building Your Direct Mail Program: Excellence in Fund Raising Workbook Series by -Building Your Direct Mail Program: Excellence in Fund Raising Workbook Series by

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Building Your Direct Mail Program: Workbook by Gwyneth J. Lister (Paperback, 2001)

Brand new: lowest price

AU $40.50

About this product

Description

Key Features

Publication Data

Dimensions

All listings for this product

item 1 Building Your Direct Mail Program - Paperback NEW Gwyneth J. List 2008-12-04 -Building Your Direct Mail Program - Paperback NEW Gwyneth J. List 2008-12-04

item 2 Building Your Direct Mail Program: Excellence in Fund Raising Workbook Series by -Building Your Direct Mail Program: Excellence in Fund Raising Workbook Series by

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