Building Your Direct Mail Program: Excellence in Fund Raising Workbook Series by Gwyneth J. Lister (Paperback, 2001)

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Lister's long and varied experience will help novice and experienced professionals alike.". —Skip Henderson, fund raising teacher, University of San Francisco and Indiana University's Fund Raising School.

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Product Information

In Building Your Direct Mail Program-part of Excellence in Fundraising Workbook Series-Gwyneth J. Lister provides the tools you need to make direct mail programs as effective and efficient as possible. With material tailored for volunteers and professionals who have little or no experience with direct mail, Lister walks you step-by-step through the process of creating a strong direct mail program. Filled with handy worksheets, checklists, and tips for avoiding the most common pitfalls, the book takes you through the process from start-to-finish--from knowing who should receive the direct mail package and working with list brokers, to creating and budgeting the package and evaluating the results. In addition, Lister provides specific tips and strategies throughout all phases of the direct mail process, including guidelines for projecting mailing costs, advice on determining when it is most effective to use a direct mail campaign, suggestions for testing direct mail packages, and more. Nonprofit fund raisers, professionals, consultants, and managers will find Building Your Direct Mail Program an invaluable guide to developing one of the key fund raising tools of any organization--a successful direct mail program.

Product Identifiers

PublisherJohn Wiley & Sons Inc
ISBN-139780787955298
eBay Product ID (ePID)96819945

Product Key Features

Book TitleBuilding Your Direct Mail Program: Excellence in Fund Raising Workbook Series
AuthorGwyneth J. Lister
FormatPaperback
LanguageEnglish
TopicComputer Science, Management, Business
Publication Year2001
TypeTextbook
Number of Pages112 Pages

Dimensions

Item Height277 mm
Item Width210 mm
Item Weight296 g

Additional Product Features

Country/Region of ManufactureUnited States
Title_AuthorGwyneth J. Lister
Series TitleJB Fund Raising School Series

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