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Business Analytics Using SAS Enterprise Guide and SAS Enterprise Miner: A Beginner's Guide by Olivia Parr-Rud (Paperback, 2014)

This tutorial for data analysts new to SAS Enterprise Guide and SAS Enterprise Miner provides valuable experience using powerful statistical software to complete the kinds of business analytics common to most industries. Today's businesses increasingly use data to drive decisions that keep them competitive. Many data analysts, although talented with respect to business and statistics, lack the know-how to perform business analytics with advanced statistical software. Business Analytics Using SAS Enterprise Guide and SAS Enterprise Miner is a beginner's guide with clear, illustrated, step-by-step instructions that will lead you through examples based on business case studies. You will formulate the business objective, manage the data, and perform analyses that you can use to optimize marketing, risk, and customer relationship management, as well as business processes and human resources.

Author
Olivia Parr-Rud
Publication Name
Business Analytics Using SAS Enterprise Guide and SAS Enterprise Miner: a Beginner's Guide
Format
Paperback
Language
English
Subject
Mathematics
Publication Year
2014
Type
Textbook
Number of Pages
182 Pages

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