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Business-Driven Communications: Setting a Higher Standard to Reach Target Audiences, Grow Revenue and Capture New Markets by Leigh Ann Schmidt (Paperback / softback, 2013)

Twenty-year IT industry communications leader Leigh Ann Schmidt wants every company to be good at public relations. Corporate PR, as a strategic driver for businesses, is dying because of the mismanagement of the function in-house, an over-reliance on outside PR agencies, and an increasing gap between business kwledge and functional output. Aimed at CEOs, Business-Driven Communications shows organizations how they can elevate their communications teams to become drivers of profitable bottom-line growth. But readers don't need an MBA to read it. The author's simple, direct and to-the-point style makes it easy for anybody in any business function - in any industry around the world - to understand how they can achieve communications excellence.

Content Note
Black & White Illustrations
Author Biography
Leigh Ann Schmidt has led some of the IT industry's most impactful public relations programs, media campaigns, and marketing initiatives since the mid-nineties. Throughout her 20-year career, including her central role in IBM's historic transformation, Leigh Ann has remained focused on what really counts...results. As president of Incisive Communications Consulting & Training, Leigh Ann helps organizations from 50-30,000 employees drive impactful media results with a keen eye on the bottom line. For more information, visit www.incisivecommunication.com
Date of Publication
03/12/2013
Country of Publication
United States

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