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CRM at the Speed of Light, Fourth Edition by Paul Greenberg (Hardcover, 2009)

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Jay Dunn, Vice President of Marketing, Lane Bryant. Political campaigns and charities being rewarded by shifting power to their supporters. Think the CRM market is crazy now?. Hitch a ride on Greenberg's shoulders because you ain't seen nothing yet.

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Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product. Best practices for a successful Social CRM implementation Social CRM is critical to business success in today's hyper-connected environment. Customers' expectations are so great and their demands so empowered that a Social CRM strategy must be built around collaboration and customers engagement, not traditional operational customer management. It's the company's response to the customer's control of the conversation that makes Social CRM work. Written by CRM guru Paul Greenberg, CRM at the Speed of Light, Fourth Edition, reveals best practices for a successful Social CRM implementation. Greenberg explains how this new paradigm involves the customer in a synergetic discussion to provide mutually beneficial value in a trusted and transparent business environment. Throughout this definitive volume, you'll find examples of the new strategies for customer engagement and collaboration being used by cutting-edge companies, along with expert guidance on how your organization can and should adopt these innovations. CRM at the Speed of Light, Fourth Edition, reviews the latest technological developments in the operational side of CRM, including vertical applications, and explains the fundamentals of the multifaceted CRM framework. Find out why Paul Greenberg was named the #1 CRM influencer by InsideCRM in the completely recast edition of this international bestseller. Praise for CRM at the Speed of Light [This book] is a testament to Greenberg's profound grasp of the control revolution that is upon us. Customers seizing control from business. Citizens demanding control and accountability from their governments. Political campaigns and charities being rewarded by shifting power to their supporters. Quite simply, it is the definitive work for anyone committed to putting the social customer at the center of their operation. -- Brian Komar, Director of Interacitve Marketing and CRM, Center for American Progress With great insights, great stories, and great information, Paul Greenberg analyzes the impact of every major industry development on vendor/customer relationships. Not only is he on top of his game, he makes reading this edition as enjoyable as it was to read the previous three. This is an absolute must-read for anyone serious about understanding how to best serve today's social customer. -- Brent Leary, CRM industry analyst and co-author of Barack 2.0: Social Media Lessons for Small Business This edition is packed with new insights about how online conversations are changing the nature of customer relations. Think the CRM market is crazy now? Hitch a ride on Greenberg's shoulders because you ain't seen nothing yet. -- Paul Gillin, author of The New Influencers and Secrets of Social Media Marketing. As we make the shift to SCRM, Paul's insights provide a much needed framework on how to navigate a more connected, social, and collaborative enterprise. -- R Ray Wang, Partner, Enterprise Strategy, Altimeter Group, LLC Paul Greenberg is one of the most astute minds in CRM and social media today. His book remains the bible for companies employing CRM. The added focus on blending new and social media into Paul's philosophy of CRM will keep this as the first book companies reach for to enhance the customer relationship in the new century. -- Jay Dunn, Vice President of Marketing, Lane Bryant Paul Greenberg shares his unparalleled expertise on the dramatic

Product Identifiers

Publisher
Mcgraw-Hill Education-Europe
ISBN-13
9780071590457
eBay Product ID (ePID)
96330260

Product Key Features

Author
Paul Greenberg
Publication Name
Crm at the Speed of Light, Fourth Edition
Format
Hardcover
Language
English
Subject
Marketing, Business
Publication Year
2009
Type
Textbook
Number of Pages
688 Pages

Dimensions

Item Height
234mm
Item Width
160mm
Item Weight
1085g

Additional Product Features

Title_Author
Paul Greenberg
Country/Region of Manufacture
United States

All listings for this product

item 1 CRM at Speed Light Social CRM Strategies Tools Tech by Greenberg Paul -Hcover
AU $100.32
+AU $10.99 postage
item 2 Paul Greenberg CRM at the Speed of Light, Fourth Edition (Hardback) (US IMPORT)
AU $112.37
Free postage
item 3 Paul Greenberg CRM at the Speed of Light, Fourth Edition (Hardback)
AU $129.51
Free postage

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Picture 1 of 1

CRM at the Speed of Light, Fourth Edition by Paul Greenberg (Hardcover, 2009)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 CRM at Speed Light Social CRM Strategies Tools Tech by Greenberg Paul -Hcover

item 2 Paul Greenberg CRM at the Speed of Light, Fourth Edition (Hardback) (US IMPORT)

item 3 Paul Greenberg CRM at the Speed of Light, Fourth Edition (Hardback)

Best Selling in Adult Learning & University

Eduqas GCSE (9-1) Religious Studies Route B: Catholic Christianity and Judaism by Deirdre Cleary, Andrew Barron, Joy White, Patrick Harrison (Paperback, 2017)

Polyvagal Exercises for Safety and Connection: 50 Client-Centered Practices by Deb Dana (Paperback, 2020)

Save on Adult Learning & University

Netter Atlas of Human Anatomy: Classic Regional Approach

Michael Nehls The Indoctrinated Brain (Hardback) (US IMPORT)

Bill Perkins Die With Zero (Paperback)

Havard's Nursing Guide to Drugs

The Fourth Turning By Neil Howe, William Strauss

Steven Holzner Physics Essentials For Dummies (Paperback)

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