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Cashvertising: How to Use 50 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone by Drew Eric Whitman (Paperback, 2008)

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Price:
AU $35.67
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Estimated delivery Mon, 20 May - Fri, 24 May
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Condition:
Brand new
Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail. Half-page ads pull about 70 percent of full-page ads; quarter-page ads pull about 50 percent of full-page ads.