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Collecting customer satisfaction data with web surveys by Lauri Vuorensola (Paperback, 2012)

About this product

About this product

Product Information

The objective of this Master's thesis project was to provide comprehensive managerial implications that need to be thought over when constructing and distributing web surveys to collect international customer satisfaction information in a B2B environment. This project was conducted by means of qualitative research. Secondary research of academic- and other articles, was conducted on a particular set of topics pertaining to the research questions. From the knowledge and insight drawn from the secondary sources of research, primary research was initiated. This segment of the research was conducted with three open-ended interviews, where the literature review provided crucial elements to be discussed with the interviewees.

Product Identifiers

Publisher
Lap Lambert Academic Publishing
ISBN-13
9783848490738
eBay Product ID (ePID)
114479493

Product Key Features

Author
Lauri Vuorensola
Publication Name
Collecting Customer Satisfaction Data with Web Surveys
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2012
Type
Textbook
Number of Pages
96 Pages

Dimensions

Item Height
229mm
Item Width
152mm
Item Weight
150g

Additional Product Features

Title_Author
Lauri Vuorensola
Country/Region of Manufacture
Germany

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