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Competitive Positioning by Richard D. Czerniawski, Michael W. Maloney (Paperback, 2010)

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About this product

Product Information

It takes healthy brands to succeed in today's chaotic, fast-moving, competitive marketplace. Yet, marketers are confronted with, and their organizations are contributing to, an age of sameness, where products and services are virtually indistinguishable. The result is that customers are commoditizing categories and discriminating principally on price. Offering more and/or enhanced features is t eugh to win customers and create loyalty. COMPETITIVE POSITIONING - BEST PRACTICES FOR CREATING BRAND LOYALTY empowers marketing managers by sharing proven principles, insights from leading marketing practitioners, practical tools, and real-world examples, all of which will help you to successfully build your brand a brand that will connect emotionally with the heart, and remain uppermost in your customers' minds. Step by step, you'll learn best practices that will enable you to develop a competitive positioning.

Product Identifiers

Publisher
Netpub Corporation
ISBN-10
158776914x
ISBN-13
9781587769146
eBay Product ID (ePID)
189779432

Product Key Features

Author
Michael w. Maloney, Richard D. Czerniawski
Format
Paperback
Language
English
Subject
Sales & Marketing
Type
Textbook

Additional Product Features

Place of Publication
Poughkeepsie, NY
Content Note
Illustrations
Date of Publication
01/09/2010
Country of Publication
United States

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