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This title offers breakthrough ideas that won't break the bank - the super-selling secrets behind Chicken Soup and other success stories! To be leading edge, you must be shameless. This book will show you how. - Mark Victor Hansen, cocreator of the Chicken Soup for the Soul series. How did Mark Victor Hansen build his Chicken Soup series into a multimillion-dollar empire? How did Jim Cathcart grow a successful business out of The Acorn Principle ? This practical handbook offers a wealth of low-cost, step-by-step strategies for Internet marketing, direct mail, networking, services, products, and much more. Filled with personal success stories and specific hands-on advice, it gives you all the tools you need to take your business to the next level of success.
Debbie Allen is one of the world's leading authorities on marketing and self-promotion. The president of Allen & Associates Consulting, Inc., she is an internationally acclaimed speaker who has appeared in publications such as Entrepreneur, Selling Power, and Sales & Marketing Excellence.