For undergraduate and graduate consumer behaviour courses. The text that set the standard for consumer behaviour study. Consumer Behaviour explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.
Product Identifiers
Publisher
Pearson Education Limited
ISBN-13
9780273787136
eBay Product ID (ePID)
209408308
Product Key Features
Author
Leon Schiffman, Leslie Kanuk
Publication Name
Consumer Behavior, Global Edition
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2014
Type
Textbook
Number of Pages
496 Pages
Dimensions
Item Height
275mm
Item Width
215mm
Item Weight
1070g
Additional Product Features
Title_Author
Leon Schiffman, Leslie Kanuk
Country/Region of Manufacture
United Kingdom
Best Selling in Adult Learning & University
Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- Best Selling in Adult Learning & University