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Consumer Behaviour - Organized Fish Retail by P S Ananthan, R S Biradar, Pankajkumar Mugaonkar (Paperback, 2012)

About this product

About this product

Product Information

This book forms a valuable platform for the upcoming fisheries businessmen, same time it will definitely encourage the further research in the area as well. Communication of information to un-organised fish sellers will motivate them to initiate modifications in their business. In India, In recent years slow transformation of unorganized fish retail marketing into an organized has began to be noticed, through entry of private retailer giants. This has shown the significance for working on consumer behaviour and making it available to professionals and common man. The Book Highlights Consumers behaviour at organised fish retail outlet; with reference to its preferences towards form of fish, taste and buying preferences. It put light on consumer attitudes and buyers behaviour In the Marketplace. This book will benefit all Marketing Students, Executives and Managers Especially the new entrants in the marketing.

Product Identifiers

Publisher
Lap Lambert Academic Publishing
ISBN-13
9783847339656
eBay Product ID (ePID)
113727842

Product Key Features

Author
PS Ananthan, R S Biradar, Pankajkumar Mugaonkar
Publication Name
Consumer Behaviour-Organized Fish Retail
Format
Paperback
Language
English
Subject
Accounting
Publication Year
2012
Type
Textbook
Number of Pages
60 Pages

Dimensions

Item Height
229mm
Item Width
152mm
Item Weight
100g

Additional Product Features

Title_Author
PS Ananthan, Pankajkumar Mugaonkar, R S Biradar
Country/Region of Manufacture
Germany

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