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Consumer Behaviour by Angela Paladino, Jamie Carlson, Aron O'Cass, Leon Schiffman (Paperback, 2013)

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By Leon Schiffman ISBN: 9781442561533. The sixth edition of this Australian text provides expanded coverage of contemporary topics and exciting new Instructor Resources, including local videos.

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Consumer Behaviour explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of effective marketing strategies. In a clear and logical fashion, the authors explain consumer behaviour theory and practice, the use and importance of consumer research, and how social and cultural factors influence consumer decision making. The 6th Edition of this Australian text provides expanded coverage of contemporary topics and exciting new Instructor Resources, including local video examples. Samples Download the detailed table of contents Preview sample pages from Consumer Behaviour

Product Identifiers

Publisher
Pearson Education Australia
ISBN-13
9781442561533
eBay Product ID (ePID)
212365549

Product Key Features

Author
Angela Paladino, Jamie Carlson, Aron O'cass, Leon Schiffman
Publication Name
Consumer Behaviour
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2013
Type
Textbook
Number of Pages
728 Pages

Additional Product Features

Title_Author
Aron O'cass, Angela Paladino, Leon Schiffman, Jamie Carlson
Country/Region of Manufacture
Australia

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item 1 NEW Consumer Behaviour By Leon Schiffman Paperback Free Shipping
AU $162.50
Free postage
item 2 Consumer Behaviour 6th Edition by Aron O'Cass (English) Paperback Book
AU $218.76
Free postage
item 3 Consumer Behaviour 6th Ed by Angela Paladino, Jamie Carlson, Aron O'Cass, Leon….
AU $42.00
item 4 Consumer Behaviour by Angela Paladino, Jamie Carlson, Aron O'Cass, Leon...
AU $50.00

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5 out of 5 stars
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Consumer Behaviour by Angela Paladino, Jamie Carlson, Aron O'Cass, Leon Schiffman (Paperback, 2013)

About this product

Product Information

Product Identifiers

Product Key Features

Additional Product Features

All listings for this product

item 1 NEW Consumer Behaviour By Leon Schiffman Paperback Free Shipping

item 2 Consumer Behaviour 6th Edition by Aron O'Cass (English) Paperback Book

item 3 Consumer Behaviour 6th Ed by Angela Paladino, Jamie Carlson, Aron O'Cass, Leon….

item 4 Consumer Behaviour by Angela Paladino, Jamie Carlson, Aron O'Cass, Leon...

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Book in good condition

Best Selling in Adult Learning & University

Permaculture: A Designer's Manual by Bill Mollison (Hardcover, 1988)

Australian Native Bee Book: Keeping Stingless Bee Hives for Pets, Pollination and Sugarbag Honey by Tim Heard (Paperback, 2015)

The Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by Adam Grubb, Annie Raser-Rowland (2012, Paperback)

In-Basket Case Studies by Guy Adamson (Paperback, 1986)

Empire of the Summer Moon: Quanah Parker and the Rise and Fall of the Comanches, the Most Powerful Indian Tribe in American History by S.C. Gwynne (Paperback, 2011)

Botanical Field Guide by Stefan Mager (Fold-out book or chart, 2021)

A guide to the Project Management Body of Knowledge (PMBOK guide) and the Standard for project management by Project Management Institute (Paperback, 2021)

Save on Adult Learning & University

Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by A

Netter Atlas of Human Anatomy: Classic Regional Approach

Havard's Nursing Guide to Drugs

George Hrabovsky Leonard Susskind Classical Mechanics (Paperback)

NEW Learn to Earn By Peter Lynch Paperback Free Shipping

Steven Holzner Physics Essentials For Dummies (Paperback)

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