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Martin M. Evans Gordon Foxall Ahmad Jamal Consumer Behaviour (Paperback) - Picture 1 of 1

Consumer Behaviour by Ahmad Jamal, Martin M. Evans, Gordon Foxall (Paperback, 2009)

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Author: Martin M. Evans, Gordon Foxall, Ahmad Jamal. The student centred approach is manifested in the use of cases and exercises to be used in participative and applied ways, reflecting the clear trend towards student centred and application-based marketing courses.