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Consumer Research: Postcards From the Edge by Darach Turley, Stephen Brown (Paperback, 1997)

About this product

About this product

Product Information

In recent years the study of consumption has become one of the most important areas of knowledge in the social sciences. In business studies and marketing, the nature of consumer research has undergone a profound change. Postmodern perspectives which challenge and undermine previously held notions of consumer identity, belief and decision-making have radically altered our understanding of consumer practice and marketing theory. This volume is a collection of essays by exponents of postmodern consumer research from Europe and America. Topics covered include: chronicle, composition and fabulation in consumer research; postmodern approaches to pluralism in consumer research; marketing in cyberspace; poststructuralism in marketing; and semiotics in marketing and consumer research.

Product Identifiers

Publisher
Taylor & Francis Ltd
ISBN-13
9780415173179
eBay Product ID (ePID)
96807481

Product Key Features

Author
Darach Turley, Stephen Brown
Publication Name
Consumer Research: Postcards from the Edge
Format
Paperback
Language
English
Subject
Marketing
Publication Year
1997
Type
Textbook
Number of Pages
424 Pages

Dimensions

Item Height
234mm
Item Width
156mm
Item Weight
794g

Additional Product Features

Editor
Stephen Brown, Darach Turley
Country/Region of Manufacture
United Kingdom

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