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Convergence Culture: Where Old and New Media Collide by Henry Jenkins (Paperback, 2008)

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He takes us into the secret world ofSurvivor Spoilers, where avid internet users pool their knowledge to unearth the show's secrets before they are revealed on the air.

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Winner of the 2007 Society for Cinema and Media Studies Katherine Singer Kovacs Book Award 2007 Choice Outstanding Academic Title A classic study on the dynamic between an individual and different media channels Convergence Culture maps a new territory: where old and new media intersect, where grassroots and corporate media collide, where the power of the media producer and the power of the consumer interact in unpredictable ways. Henry Jenkins, one of America's most respected media analysts, delves beneath the new media hype to uncover the important cultural transformations that are taking place as media converge. He takes us into the secret world of Survivor Spoilers, where avid internet users pool their knowledge to unearth the show's secrets before they are revealed on the air. He introduces us to young Harry Potter fans who are writing their own Hogwarts tales while executives at Warner Brothers struggle for control of their franchise. He shows us how The Matrix has pushed transmedia storytelling to new levels, creating a fictional world where consumers track down bits of the story across multiple media channels.Jenkins argues that struggles over convergence will redefine the face of American popular culture. Industry leaders see opportunities to direct content across many channels to increase revenue and broaden markets. At the same time, consumers envision a liberated public sphere, free of network controls, in a decentralized media environment. Sometimes corporate and grassroots efforts reinforce each other, creating closer, more rewarding relations between media producers and consumers. Sometimes these two forces are at war. Jenkins provides a riveting introduction to the world where every story gets told and every brand gets sold across multiple media platforms. He explains the cultural shift that is occurring as consumers fight for control across disparate channels, changing the way we do business, elect our leaders, and educate our children.

Product Identifiers

Publisher
New York University Press
ISBN-13
9780814742952
eBay Product ID (ePID)
95303177

Product Key Features

Subject Area
Clinical Psychology
Author
Henry Jenkins
Publication Name
Convergence Culture: Where Old and New Media Collide
Format
Paperback
Language
English
Publication Year
2008
Type
Textbook
Number of Pages
368 Pages

Dimensions

Item Height
229mm
Item Width
152mm
Item Weight
612g

Additional Product Features

Title_Author
Henry Jenkins
Country/Region of Manufacture
United States

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item 1 Convergence Culture: Where Old and New Media Collide by Jenkins, Henry
AU $69.18
Free postage
item 2 Henry Jenkins Convergence Culture (Paperback)
AU $71.91
Free postage
item 3 Henry Jenkins Convergence Culture (Paperback) (US IMPORT)
AU $75.94
Free postage

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Convergence Culture: Where Old and New Media Collide by Henry Jenkins (Paperback, 2008)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 Convergence Culture: Where Old and New Media Collide by Jenkins, Henry

item 2 Henry Jenkins Convergence Culture (Paperback)

item 3 Henry Jenkins Convergence Culture (Paperback) (US IMPORT)

Best Selling in Adult Learning & University

Polyvagal Exercises for Safety and Connection: 50 Client-Centered Practices by Deb Dana (Paperback, 2020)

Save on Adult Learning & University

Ford Falcon EF, EL/Fairlane NF, NL/LTD DF, DL 1994-1998 Haynes Workshop Manual

Netter Atlas of Human Anatomy: Classic Regional Approach

Michael Price Nick Vandome Windows 11 for Seniors in easy steps (Paperback)

BORN IN 1971?... 1951?BIRTHDAY...Australian Social History....Chrisi, Birthdays

Dr. Robert Melillo Disconnected Kids - Revised and Updated (Paperback)

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