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Cool: How the Brain's Hidden Quest for Cool Drives Our Economy and Shapes Our World by Steven Quartz, Anette Asp (Paperback / softback, 2016)

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Author: Anette Asp. Title: Cool. Format: Paperback. Item Weight: 227g. Item Width: 20mm. Item Length: 137mm. Item Height: 208mm. Language: English.

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If you have ever wondered why SUVs replaced minivans, how one rap song turned the cognac industry upside down, or what gives Levi's jeans their iconic allure, look further--in Cool, Steven Quartz and Anette Asp finally explain the fascinating science behind unexpected trends and enduring successes.We live in a world of conspicuous consumption, where the clothes we wear, the cars we drive, and the food we eat lead double lives: they don't merely satisfy our needs; they also communicate our values, identities, and aspirations. In Beverly Hills, tourists flock to the famous Rodeo Drive-t to shop, but simply to take photographs of themselves in front of luxury stores. And for one week in August, hundreds of thousands of HarleyDavidson fans from all over the world descend on the remote town of Sturgis, South Dakota, and engulf the otherwise sleepy hamlet in the deafening roar of motorcycle engines. Why do brands inspire such devotion?Quartz and Asp bring together groundbreaking findings in neuroscience, ecomics, and evolutionary biology to present a new understanding of why we consume and how our concepts of what is cool --be it designer jeans, smartphones, or craft beer--help drive the global ecomy. The authors highlight the underlying neurological and cultural processes that contribute to our often unconscious decision making, explaining how we're able to navigate the supermarket on autopilot for certain items and yet arrive at the checkout counter with a basket full of products picked up on the spur of the moment. And they explore the opposite side of the consumer equation--the choice architects who design store interiors and the coolhunters who scour Berlin and Tokyo on the lookout for the latest trends. Through a vel combination of cultural and ecomic history and in-depth studies of the brain, Cool puts forth a provocative theory of consumerism that reveals the crucial missing links in an understanding of our spending habits: our brain's status-seeking social calculator and an instinct to rebel that fuels our dislike of being subordinated by others. Quartz and Asp show how these ancient motivations make us natural-born consumers and how they sparked the emergence of cool consumption in the middle of the twentieth century, creating new lifestyle choices and routes to happiness. Examining how cool was reshaped in the 1990s by a changing society and the Internet, they unpack the social motivations behind today's hip, ethical consumption, arguing that we should embrace, rather than deny, the power of consumerism.Taking us from Norman Mailer to rmcore, Cool is surprising at every turn, and will forever change the way you think about money, status, desire, happiness, and choice.

Product Identifiers

Publisher
Farrar, Straus and Giroux
ISBN-10
0374535930
ISBN-13
9780374535933
eBay Product ID (ePID)
221432488

Product Key Features

Author
Anette Asp, Steven Quartz
Format
Paperback / Softback, Trade Paperback (US) ,Unsewn / Adhesive Bound
Language
English
Subject
Sales & Marketing
Type
Textbook

Additional Product Features

Author Biography
Steven Quartz is a professor of philosophy and cognitive science and the director of the Social Cognitive Neuroscience Laboratory at the California Institute of Technology. He is the coauthor of Liars, Lovers, and Heroes and lives in Malibu, California. Anette Asp is a political scientist, public relations and communications professional, and pioneer in the field of neuromarketing. She is a former project manager at the Social Cognitive Neuroscience Laboratory at the California Institute of Technology and is currently the communications manager of a leading telecommunications company. She lives in Stockholm, Sweden.
Date of Publication
12/04/2016
Country of Publication
United States

All listings for this product

item 1 Anette Asp Cool (Paperback)
AU $40.92
Free postage
item 2 Anette Asp Cool (Paperback) (US IMPORT)
AU $41.87
Free postage
item 3 Cool How Brain's Hidden Quest for Cool Drives Our Economy an by Quartz Steven
AU $48.29
+AU $9.98 postage

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Picture 1 of 1

Cool: How the Brain's Hidden Quest for Cool Drives Our Economy and Shapes Our World by Steven Quartz, Anette Asp (Paperback / softback, 2016)

About this product

Product Information

Product Identifiers

Product Key Features

Additional Product Features

All listings for this product

item 1 Anette Asp Cool (Paperback)

item 2 Anette Asp Cool (Paperback) (US IMPORT)

item 3 Cool How Brain's Hidden Quest for Cool Drives Our Economy an by Quartz Steven

Best Selling in Adult Learning & University

Maps of Meaning: The Architecture of Belief by Jordan B. Peterson (1999, Paperback)

Eduqas GCSE (9-1) Religious Studies Route B: Catholic Christianity and Judaism by Deirdre Cleary, Andrew Barron, Joy White, Patrick Harrison (Paperback, 2017)

Silent Spring by Rachel Carson (Paperback, 2000)

Understanding and Treating Chronic Shame: Healing Right Brain Relational Trauma by Patricia A. DeYoung (Paperback, 2021)

Time Management by Peter Quarry (Paperback, 1986)

Save on Adult Learning & University

The Australian Native Bee Hive Book: Keeping Stingless Sugarbag OATH Tim Heard

Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by A

Netter Atlas of Human Anatomy: Classic Regional Approach

George Hrabovsky Leonard Susskind Classical Mechanics (Paperback)

Havard's Nursing Guide to Drugs

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