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Coolfarming: Turn Your Great Idea into the Next Big Thing by Peter Gloor (Hardcover, 2010)

About this product

About this product

Product Information

Pursuing new ideas is clearly the way to gain business advantage in the new millennium. But it's not enough to simply chase after ideas that have already happened. To truly benefit, individuals and organizations have to foster the new creative impulses around them. Coolfarming shows readers how they, like bee keepers, can nurture exciting trends and unleash their creative swarm's output of next big ideas. Featuring real life examples from Linux to Twilight, from Procter Gamble to Apple, Coolfarming provides readers with invaluable insight on how to: Provide a fertile nurturing ground for developing original ideas * Determine what cool means for one's target group, and what attributes the next big thing should possess * Convert creative dreams into real products by enlisting the help of a dedicated and passionate Collaborative Innovation Network * Carry new ideas over the tipping point into widespread phenomena Those who want to stay ahead of the curve and ride a wave of profit need to learn how to find, develop, and popularize the trends of tomorrow. Coolfarming is the answer.

Product Identifiers

Publisher
Harpercollins Focus
ISBN-13
9780814413869
eBay Product ID (ePID)
94726214

Product Key Features

Book Title
Coolfarming: Turn Your Great Idea Into the Next Big Thing
Author
Peter Gloor
Format
Hardcover
Language
English
Topic
Business
Publication Year
2010
Type
Textbook
Number of Pages
240 Pages

Dimensions

Item Height
92mm
Item Width
63mm
Item Weight
1g

Additional Product Features

Title_Author
Peter Gloor
Country/Region of Manufacture
United States

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