Counterturbulence Marketing: A Pro-active Strategy for Volatile Economic Times by A. Coskun Samli (Hardback, 1993)

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After reviewing briefly the causes and nature of turbulence in U.S. markets, the author establishes the importance of marketing as a counterturbulence weapon. In fact, the book implies that success in the market place is dependent on the firm's ability to manage itself against turbulence.
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