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Crisis Management By Apology: Corporate Response to Allegations of Wrongdoing by Keith Michael Hearit (Paperback, 2005)

About this product

About this product

Product Information

This volume examines the role of apologia and apology in response to public attack. Author Keith Michael Hearit provides an introduction to these common components of public life, and considers a diverse list of subjects, from public figures and individuals to corporations and institutions. He explores the motivations and rationales behind apologies, and considers the ethics and legal liabilities of these actions. Hearit provides case studies throughout the volume, with many familiar examples from recent events in the United States, as well as an international apology-making case from Japan. The broad-perspective approach of this volume makes the content relevant and appealing to practitioners and scholars in public relations, business communications, and management. It is a valuable text for courses that take a discursive approach to public relations, and it also appeals to readers in business management, examining apology as a response strategy to corporate crises.

Product Identifiers

Publisher
Taylor & Francis Inc
ISBN-13
9780805837896
eBay Product ID (ePID)
94909739

Product Key Features

Author
Keith Michael Hearit
Publication Name
Crisis Management by Apology: Corporate Response to Allegations of Wrongdoing
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2005
Type
Textbook
Number of Pages
264 Pages

Dimensions

Item Height
229mm
Item Width
152mm
Item Weight
363g

Additional Product Features

Title_Author
Keith Michael Hearit
Series Title
Routledge Communication Series
Country/Region of Manufacture
United States

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