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Crm-Systeme by Stieninger Mark Christian (Paperback, 2012)

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About this product

Product Information

Der Einsatz von CRM-Systemen zur Unterstutzung und zur Steuerung der Vertriebsmitarbeiter ist heute aus Vertriebsorganisationen nicht mehr wegzudenken. Diese Softwareloesungen tragen wesentlich zur erfolgreichen Umsetzung von Customer Relationship Management als Unternehmensstrategie bei. Eine wesentliche Rolle spielt dabei die Akzeptanz des eingefuhrten Systems unter den Mitarbeitern. Viele Vertriebsaussendienstmitarbeiter fuhlen sich durch CRM-Systeme uberwacht und kontrolliert. Die daraus entstehenden AEngste fuhren dazu, dass das System nur halbherzig verwendet wird und somit der eigentliche Zweck verfehlt wird. Im schlimmsten Fall fuhrt dies zum Scheitern von CRM, was schwerwiegende Folgen fur den Unternehmenserfolg bedeutet.

Product Identifiers

Publisher
AV Akademikerverlag
ISBN-13
9783639389920
eBay Product ID (ePID)
214472285

Product Key Features

Author
Stieninger Mark Christian
Publication Name
Crm-Systeme
Format
Paperback
Language
German
Subject
Engineering & Technology
Publication Year
2012
Type
Textbook
Number of Pages
52 Pages

Dimensions

Item Height
229mm
Item Width
152mm
Item Weight
91g

Additional Product Features

Title_Author
Stieninger Mark Christian

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