Diasporas and Diplomacy analyzes the exercise of British 'soft power' through the BBC's foreign language services, and the diplomatic role played by their diasporic broadcasters. The book offers the first historical and comparative analysis of the 'corporate cosmopolitanism' that has characterized the work of the BBC's international services since the inception of its Empire Service in 1932 - from radio to the Internet. A series of empirically-grounded case studies, within a shared analytical framework, interrogate transformations in international broadcasting relating to: colonialism and corporate cosmopolitanism diasporic and national identities public diplomacy and international relations broadcasters and audiencesa The book will be of interest to students and scholars of sociology and anthropology, media and cultural studies, journalism, history, politics, international relations, as well as of research methods that cross the boundaries between the Social Sciences and Humanities. It will also appeal to broadcast journalists and practioners of strategic communication.
Marie Gillespie is Professor of Sociology at The Open University and Co-Director of the Centre for Research on Socio-Cultural Change. Alban Webb is a Research Fellow at the Centre for Research on Socio-Cultural Change (CRESC) at The Open University.
Taylor & Francis Ltd
Date of Publication
Social Sciences: Textbooks & Study Guides
Place of Publication
Country of Publication
2 black & white illustrations, 8 black & white tables, 2 black & white halftones