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Die Satisfaction-Profit Chain in Der Logistikdienstleistungsbranche: Eine Langsschnittstudie by Martina S Bender-Scheel (Paperback, 2011)

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Product Information

Die Frage, welche oekonomische Erfolgswirkung von Marketingmassnahmen auf Unternehmen ausgeht, erfahrt sowohl in der Marketingforschung als auch -praxis groesste Aufmerksamkeit. Martina S. Bender-Scheel untersucht diesen Zusammenhang anhand einer Kette von Einflussfaktoren auf den Kundenwert, die uber die Kundenzufriedenheit und die Kundenbindung verlauft (Satisfaction-Profit Chain). Sie beleuchtet dabei, welchen Einfluss kundenindividuelle Aspekte auf die Wirkungskette ausuben und zeigt auf, dass Marketingmassnahmen unter bestimmten Umstanden erst zeitversetzt zum Erfolg fuhren.

Product Identifiers

Publisher
Gabler Verlag
ISBN-13
9783834927033
eBay Product ID (ePID)
190588622

Product Key Features

Author
Martina S Bender-Scheel
Publication Name
Die Satisfaction-Profit Chain in Der Logistikdienstleistungsbranche: Eine Langsschnittstudie
Format
Paperback
Language
German
Subject
Management
Publication Year
2011
Type
Textbook
Number of Pages
306 Pages

Dimensions

Item Height
208mm
Item Width
150mm
Volume
45
Item Weight
399g

Additional Product Features

Title_Author
Martina S Bender-Scheel
Series Title
Schriften Des Center for Controlling & Management (Ccm)
Country/Region of Manufacture
Germany

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