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Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World by Ken Burbary, Chuck Hemann (Paperback, 2013)

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Why hasn't all that data delivered a whopping competitive advantage? Because you've barely begun to use it, that's why! It's hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann and Ken Burbary will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results! Scope it out, pick your tools, learn to listen, get the metrics right, and then distill your digital data for maximum value for everything from R&D to CRM to social media marketing! Prioritise-because you can't measure, listen to, and analyse everything Use analysis to craft experiences that profoundly reflect each customer's needs, expectations, and behaviours Measure real social media ROI: sales, leads, and customer satisfaction Track the performance of all paid, earned, and owned social media channels Leverage listening data way beyond PR and marketing: for strategic planning, product development, and HR Start optimizing web and social content in real time Implement advanced tools, processes, and algorithms for accurately measuring influence Integrate paid and social data to drive more value from both Make the most of surveys, focus groups, and offline research synergies Focus new marketing and social media investments where they'll deliver the most value

Product Identifiers

Publisher
Pearson Education (US)
ISBN-13
9780789750303
eBay Product ID (ePID)
148808538

Product Key Features

Author
Ken Burbary, Chuck Hemann
Publication Name
Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World
Format
Paperback
Language
English
Subject
Management, Marketing, Business
Publication Year
2013
Type
Textbook
Number of Pages
384 Pages

Dimensions

Item Height
231mm
Item Width
156mm
Item Weight
514g

Additional Product Features

Title_Author
Ken Burbary, Chuck Hemann
Country/Region of Manufacture
United States

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Picture 1 of 1

Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World by Ken Burbary, Chuck Hemann (Paperback, 2013)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

All listings for this product

item 1 Digital Marketing Analytics : Making Sense of Consumer Data in a

item 2 Digital Marketing Analytics: Making Sense Of Consumer Data In A Digital World

Best Selling in Adult Learning & University

Permaculture: A Designer's Manual by Bill Mollison (Hardcover, 1988)

Australian Native Bee Book: Keeping Stingless Bee Hives for Pets, Pollination and Sugarbag Honey by Tim Heard (Paperback, 2015)

The Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by Adam Grubb, Annie Raser-Rowland (2012, Paperback)

In-Basket Case Studies by Guy Adamson (Paperback, 1986)

Empire of the Summer Moon: Quanah Parker and the Rise and Fall of the Comanches, the Most Powerful Indian Tribe in American History by S.C. Gwynne (Paperback, 2011)

Botanical Field Guide by Stefan Mager (Fold-out book or chart, 2021)

A guide to the Project Management Body of Knowledge (PMBOK guide) and the Standard for project management by Project Management Institute (Paperback, 2021)

Save on Adult Learning & University

Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by A

Netter Atlas of Human Anatomy: Classic Regional Approach

Bill Perkins Die With Zero (Paperback)

Havard's Nursing Guide to Drugs

NEW Learn to Earn By Peter Lynch Paperback Free Shipping

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