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Digital Marketing by Dave Chaffey, Fiona Ellis-Chadwick (Paperback, 2015)

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Product Information

Digital Marketing: Strategy, Implementation and Practice provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world. Readers will learn best practice frameworks for developing a digital marketing strategy, plus success factors for key digital marketing techniques including search marketing, conversion optimisation and digital communications using social media including Twitter and Facebook.

Product Identifiers

Publisher
Pearson Education Limited
ISBN-13
9781292077611
eBay Product ID (ePID)
217496094

Product Key Features

Author
Dave Chaffey, Fiona Ellis-Chadwick
Publication Name
Digital Marketing
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2015
Type
Textbook
Number of Pages
728 Pages

Dimensions

Item Height
266mm
Item Width
199mm
Item Weight
1560g

Additional Product Features

Title_Author
Dave Chaffey, Fiona Ellis-Chadwick
Country/Region of Manufacture
United Kingdom

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Digital Marketing by Dave Chaffey, Fiona Ellis-Chadwick (Paperback, 2015)

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best Selling in Adult Learning & University

The Weed Forager's Handbook: A Guide to Edible and Medicinal Weeds in Australia by Adam Grubb, Annie Raser-Rowland (2012, Paperback)

Australian Native Bee Book: Keeping Stingless Bee Hives for Pets, Pollination and Sugarbag Honey by Tim Heard (Paperback, 2015)

The Falsification of History: Our Distorted Reality by John Hamer (Paperback, 2013)

In-Basket Case Studies by Guy Adamson (Paperback, 1986)

Permaculture: A Designer's Manual by Bill Mollison (Hardcover, 1988)

Botanical Field Guide by Stefan Mager (Fold-out book or chart, 2021)

A guide to the Project Management Body of Knowledge (PMBOK guide) and the Standard for project management by Project Management Institute (Paperback, 2021)

Save on Adult Learning & University

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