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Discourses in Place: Language in the Material World by Suzie Wong Scollon, Ron Scollon (Paperback, 2003)

About this product

About this product

Product Information

The way we interpret language depends on where the words we are reading are placed in the world. Discourses in Place explores how the physical and material characteristics of language in the world give meaning to communication. In the book Ron and Suzanne Scollon argue that we can only interpret the meaning of public texts like road signs, notices and brand logos by considering the world and culture that surrounds them. Drawing on a wide range of real examples, from signs in the Chinese mountains to urban centers in Europe, Asia and America, the book equips students with the methodology and models they need to undertake their own research in 'geosemiotics', this key interface between semiotics and intercultural communication. Including a 'how to use this book' section, group and individual activities and a glossary of main terms, the book is essential reading for anyone with an interest in language and they way we communicate.

Product Identifiers

Publisher
Taylor & Francis Ltd
ISBN-13
9780415290494
eBay Product ID (ePID)
95812490

Product Key Features

Subject Area
Data Analysis
Author
Suzie Wong Scollon, Ron Scollon
Publication Name
Discourses in Place: Language in the Material World
Format
Paperback
Language
English
Publication Year
2003
Type
Study Guide
Number of Pages
258 Pages

Dimensions

Item Height
234mm
Item Width
156mm
Item Weight
363g

Additional Product Features

Title_Author
Ron Scollon, Suzie Wong Scollon
Country/Region of Manufacture
United Kingdom

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