While Western markets are shrinking, China offers an extraordinary new opportunity for businesses looking East - but the mechanics of doing business in China remain complicated and elusive. This book shows businesses how to break through and take advantage of a booming growth ecomy with 1.3 billion potential customers. The author explains the ins and outs of local business customs, practices and procedures and describes all the different aspects of a successful business development in China, including; how to assess the market; how to negotiate with Chinese partners; which structure to set-up; and, how to recruit and manage effectively in the region.
Product Identifiers
Publisher
Management Books 2000 Ltd
ISBN-10
1852525908
ISBN-13
9781852525903
eBay Product ID (ePID)
105290860
Product Key Features
Author
Benoit Ams
Format
Paperback
Language
English
Subject
Management & Business: General
Type
Textbook
Additional Product Features
Place of Publication
Cirencester
Date of Publication
24/07/2009
Country of Publication
United Kingdom
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