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E-Commerce: Business, Technology, Society: 2016 by Carol Guercio Traver, Kenneth C. Laudon (Hardback, 2016)

About this product

About this product

Product Information

Understanding The Vast And Expanding Field of E-Commerce Laudon's E-Commerce 2016: Business, Techlogy, Society emphasizes three driving forces behind the expanding field of e-commerce: techlogy change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Pinterest, and Apple kick-off the course while preparing you for real-life scenarios. In the Twelfth Edition, Laudon and Traver add new or update existing case studies to match developments in the e-commerce field as they exist in today's tech world. They built in additional video cases for each chapter, making the material even more accessible as you prepare for future in business.

Product Identifiers

Publisher
Pearson Education (US), Prentice Hall
ISBN-10
0133938956
ISBN-13
9780133938951
eBay Product ID (ePID)
217433441

Product Key Features

Author
Kenneth C. Laudon, Carol Guercio Traver
Format
Hardback
Language
English
Subject
Business, Accounting & Vocational: Textbooks & Study Guides
Type
Textbook

Additional Product Features

Place of Publication
Upper Saddle River
Date of Publication
04/01/2016
Edition Statement
12th Revised Edition
Country of Publication
United States

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